Abstract logos are common in the design world. They are artistic and general in nature. Some examples of popular abstract logos in use today include Apple, Nike, Shell, CNBC, etc. Unlike lettered logos, abstract logo feature a plain design template. If you are thinking of designing a logo, there a number of reasons you should consider an abstract design.
They are simple to create
Abstract logos are simple to create. Just look at Apple’s half eaten fruit logo. It’s simple, yet unique. The same applies to Nike’s simple tick logo. All these are abstract designs. A big factor that makes these logos easy to create is because one is not bound by the nature of the business when designing it. Abstract logos are general, as mentioned above. This means they do not necessarily have to reflect the business. For example, the Nike logo does not reflect anything about the company. In fact, it can be applied in many other businesses just as easily. When creating an abstract logo therefore, your options are limitless.
Abstract logos are versatile
Abstract logos are easy to use in many applications. They can be applied on a business letterhead, on an outdoor sign, on vehicle signage and even on product packaging. More importantly, abstract logos are versatile in that they never go out of fashion. No matter what direction the business takes, an abstract logo will still remain relevant because it does not directly reflect the business’s core mandate. This means one is likely to stick with an abstract logo for longer, as compared to more personalized logo alternatives.
They are easier to scale
Another great advantage of abstract logos is that they are highly scalable. They can be used in whatever proportion needed. That’s because they are inherently simple images devoid of words. Even in the smallest sizes, their meaning and readability is not diminished. As such, they can be scaled to fit something as small as a button or a pen. On the other end of the spectrum, they can be enlarged and used on applications such as building walls or billboards. One simply has to adjust the logo dimensions to fit whatever application is desired.